The trend in the industry commands a positive nod from business marketers.Ī designer can induce the choice of the customer when certain marketing strategies are employed. New entrants socialized with the target market through Facebook, Twitter, What’s app and TV series. The cost of production and media advertisements limits many designers from the clothing industry. The sale was estimated at 3 billion dollars. For example, Ralph Lauren used social media to sell clothes in 2009. The business operations of the organization affected the brand name. Merchants in clothing industry used social media, the Internet, fashion blog, promotions, fashion shows and adverts to sell products. Fashion specialists changed the pattern of design using majority votes and consumer perception. Fashion marketing policy dictates consumer preference over designer pattern. The author summarized women’s clothing industry with 5 marketing strategies. Retailers stocked garments from many designers to satisfy customers. Fashion merchandizers profited from the confusion. Women looked for better designs among many. Garment tailors like Ralph Lauren utilized the opportunity to build an empire. Designers used market segmentation to win customers. By 2000, women fashion designers changed the design patterns. The simple idea turned the fortunes of Calvin Klein to a fashion brand name. Consumers wanted to wear dresses rather than cages.ĭresses allow you to walk the streets while cages disrupt your looks and posture. His ascension in fashion world began with the fall in fashion garments. Top in the list of fashion designers is Calvin Klein. The article summarizes the life of top designers and the challenges of the fashion industry. The consideration includes consumer values on fashion, women trooped into the fashion industry, women changed dressing patterns and designers lost grip on trending garments. The end to Martha’s collections opened the door of modern fashion design.įashion designers changed the orientation with four major considerations. Martha’s retailers such as Conture de Paris could not convince customers with other quality designers.

Martha’s garments dominated fashion world until death. The rich and elegant women took turns to view simple dresses that ordinarily may not pass the fashion test of the majority. She controlled women fashion industry since 1930. The power to decide the best garment resides with the consumers.Īn era in the fashion world ended with the death of Martha Phillips. Women’s clothing industry lost huge revenue when fashion designers made short skirts no one purchased. Trending clothes became a majority vote rather that a designer’s view. Women from different social class gained access in the clothing industry. By 1987, fabric designers realized the decline in the control of trending garments. The elites controlled the operations of fashion designers.

The End of Fashion by Teri Agins